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Essay / Research Paper Abstract
This 21 page paper considers e-commerce and the consumers. Undertaken as a comprehensive literature review. The paper includes an examination of the current status of e-commerce, including statistics and figures in the use of the internet, the growth of e-commerce and the users of the internet. Other issues discussed include the marketing mix, the decision making process, security and advantages and disadvantages for consumers making purchases on the internet. The bibliography cites 25 sources.
Page Count:
21 pages (~225 words per page)
File: TS14_TEecomby.rtf
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Unformatted sample text from the term paper:
may be accurately seen as both. In this paper the role and development as well as the potential of e-commerce will be considered along with the way it is perceived
and the treats it posses. 1. The Current Use of the Internet and the Accessible Target Market E-commerce is defined by the
American Heritage Dictionary (2000), as "Commerce that is transacted electronically, as over the Internet". This indicates that e-commerce is much wider than simply the internet, however, in general usage the
term is usually utilised to indicate trade taking place over the internet. In this paper it is the common, rather than the technical usage that is used to define e
commerce. When the Internet was first becoming popular it had the reputation of geeks in anoraks in darkened rooms. However, there has
been a gradual shift in the culture of many countries, with the internet and related activities becoming acceptable and mainstream. To place this into context the wide scale use and
availability of computers and the internet need to be understood. In 2000 there were 10.1 million PCs sold throughout the world, a slight
decrease on 1999, down by 0.8% due to the increasing level of maturity in developed countries such as The US and Europe (Hobley, 2001). The same year it was estimated
that 300 million people had access to the internet up from 201.5 million in 1999(Hobley, 2001). By 2001 the estimated figure is 407.1 million, however these are not spread
equally through the globe, 41% of those with access are in the US, 27.8% are in Europe, 26% in the Asia Pacific area, 4% in Latin America, 0.8% in Africa
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