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Essay / Research Paper Abstract
A 23 page marketing plan for a weekend-length cruise route between Puerto Rico and the British Virgin Islands. It is the mission of the venture to increase tourism in Puerto Rico, enabling each country to take advantage of its neighbor's tourist trade. The ultimate goal is that weekend cruise visitors will note the surroundings and accommodations, and return for on-land visits in the future. Bibliography lists 9 sources.
Page Count:
23 pages (~225 words per page)
File: CC6_KStravPuRico.rtf
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Unformatted sample text from the term paper:
few natural resources of industrial value and limited land area with which to work, the islands of Puerto Rico and the British Virgin Islands (BVI) are not as popular as
some other destinations in the Caribbean region. Certainly they do not attract visitors on the order of the Bahamas or St. Thomas. Part of the reason for this
is that they lay in the central region of the Caribbean and are not as accessible from the US mainland where most of their visitors originate. Both locations are
rich in natural beauty and are tourist-friendly; each gains approximately 45 percent of GDP from tourism each year. The following paper advocates a
cruise line venture that will specialize in weekend excursions between Puerto Rico and BVI. The shorter cruise has been the fastest-growing segment of the cruise industry over the past
25 years, and as vacations continue to shorten even shorter cruises of a weekends duration become more attractive to greater numbers of people.
Casino gaming and water sports are seen as creating weekend interest for tourists; focusing on each will ensure that the venture addresses the need for "something for everyone" with the
addition of standard ancillary cruise line activities. The post-9/11 recession and virtual halt of pleasure travel was devastating, but tourism has increased each
year following the terrorist attacks of 2001. Adding weekend accommodation capability should serve to increase tourism to much the same degree. Purpose
With only a few exceptions, nearly all of the Caribbean region is dotted with glimpses into tropical paradise where summer is continual, life is slower and the water is bluer
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