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Essay / Research Paper Abstract
5 pages in length. People often need a reason to abide by a less popular theory, given the fact that human beings place a great deal of stock into the concept of consistency; when attitudes or beliefs do not conform to the accepted standard, one might begin to feel out of place. Such is the case with cognitive dissonance theory, a psychological approach that contends "there is a tendency for individuals to seek consistency among their cognitions" (Cognitive Dissonance #2). Applying this particular theory to the encouragement of environmental ethics within big business, one can readily surmise that the only way in which to offset the common practice of spewing pollutants is to: reduce the importance of the dissonant beliefs; add more consonant beliefs that outweigh the dissonant beliefs; or change the dissonant beliefs so that they are no longer inconsistent. Bibliography lists 10 sources.
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5 pages (~225 words per page)
File: LM1_TLCCogDs.rtf
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Unformatted sample text from the term paper:
do not conform to the accepted standard, one might begin to feel out of place. Such is the case with cognitive dissonance theory, a psychological approach that contends "there
is a tendency for individuals to seek consistency among their cognitions" (Cognitive Dissonance #2), which is defined as "a piece of knowledge" (The Theory of Cognitive Dissonance). Applying this
particular theory to the encouragement of environmental ethics within big business, one can readily surmise that the only way in which to offset the common practice of spewing pollutants is
to: 1. reduce the importance of the dissonant beliefs 2. add more consonant beliefs that outweigh the dissonant beliefs 3. change the dissonant beliefs so that they are no
longer inconsistent (Cognitive Dissonance #2). That there are typically two choices to make in relation to dissonance (Brehm et al PG) makes
it that much more agreeable to address with regard to encouraging big business environmental ethics. Clearly, the profit margin is all-important to contemporary business; if choices made are those
not necessarily beneficial for the environment but positive for the bottom line, it is easy to see why some may not choose ethically. Inasmuch as "dissonance theory applies to
all situations involving attitude formation and change" (Cognitive Dissonance #2), the manner by which to reverse dissonance into consonance is to illustrate how environmental degradation through big business is detrimentally
impacting more than just that particular factorys little place on earth. Establishing and maintaining environmental ethics is the cornerstone to continued business
success, both upon a personal and professional level. One might readily suggest that a constant nurturing of moral judgment and a specific code of ethics is part and parcel
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