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Essay / Research Paper Abstract
This 3 page paper looks at the strategy and the acquisition strategy during the 1990’s and considers the way it changed in the 21st century. The paper ends by considering a potential approach to the acquisition of Iron Port. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEciscoaq.doc
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Unformatted sample text from the term paper:
or number two position within each market that it operated in and aimed to provide the full range of products to that a customer would stay with Cisco without needing
to go to a competitor and wanted to be the firm defining industry standards. Where the firm believed they could not gain at least 20% of the market they would
not compete. To meet customers needs the firm was divided into three sections across three areas decentralising engineering and marketing allowing the firm to be more responsive to customer
needs. At the same time the firm was also adopting a forward looking strategy to identify markets that were emerging, where they could aim to be market leader.
When an emerging market was identified, along with its products the firm would determine the best way of developing and brining these products to market, this could be internally, but
it might also be through a strategic alliance for joint development or through acquisition, however most development (70%) took place internally. The basic rule the company used was that if
they did not have the resources to dominate the market within a period of 6 months they would buy their way into that market. The acquisition strategy targets small
entrepreneurial, fast growing companies that were highly focused and were operating in emerging markets, they needed to be able to capable of integration, create synergy, add value to the firm
and to the shareholders rapidly, the process of acquisition and also included rigorous due diligence. This also limited the acquisitions, those that may take longer to create value were rejected
and practical consideration such as required resources were also a constraint, but as the firm increased its resources the capacity also increased. Question 2 - Acquisitions in the
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