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Essay / Research Paper Abstract
This 5 page paper takes a look at the advertising industry in New York City. How it has changed over time is examined. Various aspects are discussed including the effect of the economy, technology and government regulation. Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA440ad.rtf
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Unformatted sample text from the term paper:
for the years 2004 and beyond through perhaps 2006, it is important to look at the past and present situation. Obviously, when examining all forces surrounding and influencing the life
and development of the industry, it pays to look at the past. The forces affecting the advertising business in New York City have been multitude. The agencies do generally ride
on the success of other businesses. Obviously, advertising is a business based on the success of industry in general. If there were no other capitalist businesses, then there would be
no need for advertising. Of course, this is a significant external force. During the early years of advertising, success would come during the boom years. For example, the eighties and
nineties proved lucrative to the industry. Other external forces include the government. In the boom years of advertising, freelancers were commonplace and people were able to come up through the
ranks through creativity and by being bold. However, today there is ADA and agencies have become politically correct, something that can prove deadly to creativity. Further, the IRS had in
the 1980s launched a campaign to render every freelancer an employee, a move that had even the biggest agencies scrambling to change course. The situation meant that the agencies had
less freedom and would have to hire employees along with more bean counters. In the end, the face of advertising in New York City had changed. Finally, in examining the
way that the climate changed, another external factor is the merger and acquisition craze that rendered advertising even more unstable as an industry than it already had been. The most
famous buyout fiasco is shown in the film Barbarian at the Gates. Currently, it seems that things have calmed down. The new way of doing business is the
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