Sample Essay on:
Cellular Phone Service Industry

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Essay / Research Paper Abstract

This is a 10 page industry analysis that beings with an historical overview of the industry. The first commercial cellular phone call was made in 1983 but the actual concept dates back to the late 1940s. The essay looks at the competitive factors in the industry and provides a brief analysis using Porter's Five Forces schema. The essay ends with trends for this industry. Statistical data included. Bibliography lists 13 sources.

Page Count:

10 pages (~225 words per page)

File: MM12_PGclsvci.rtf

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Unformatted sample text from the term paper:

was October 13, 1983. The sound quality was not very good but it was a historic moment in telecommunications and the many telecom and business leaders assembled for the occasion cheered (Mehta, 2004). Had a revolution begun? Not yet. These kinds of things take time and it would be more than another decade before the cellular movement really soared in the late 1990s (Mehta, 2004). Today, wireless annual revenues exceed $325 billion (Mehta, 2004). And, a survey in 1995 found that 53 percent of those surveyed "thought who had cell phones didnt really need them--they just wanted to show off (Mehta, 2004). it was 50 years earlier, in 1947, that scientists at AT&Ts Bell Labs first dreamed up the concept of cellular communication (Mehta, 2004). When the early black-and-white televisions were the hot new technology, scientists thought that a radio signal could be reused and passed through service areas, i.e., cells (Mehta, 2004). Cell "calls ride on a band of electromagnetic spectrum--a public resource --that the FCC distributes and regulates" (Mehta, 2004) and at that time the FCC did not know how to dole out that spectrum (Mehta, 2004). In other words, they did not know how to develop and sell licenses for use of the radio airwaves. If they had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a proposal for the FCC in which they "urged the FCC to provide an incentive for investment in cellular technology by allocating a large number of radio spectrum frequencies necessary for extensive mobile phone service for this purpose" (Duke University, 2005c). Eventually, AT&T become the sole wireless provider in the United States (Duke University, 2005c). In 1998, AT&T broke the barrier that kept Americans from signing ...

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