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Essay / Research Paper Abstract
This 10 page paper is a business plan starting a new hotel located in Immokalee, targeting visitors to the Seminole casino in the area. The business plan examines the area and the potential, looking at how and why this is a good business opportunity and then outlines the as the hotel itself, where the hotel may be marketed and provides financial projections for the first year. The bibliography cites 6 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEimmhotel.doc
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Unformatted sample text from the term paper:
1 Capital budget 8 4.2 Operating Revenues 9 Figure 2 Operating forecast Monthly 10 Figure 3 First year forcast 11 References 12 Executive Summary (Outline) The plan is to develop a 150
room full service hotel in Immokalee, to service visitors to the Seminole Casino in the area, which will take place near the I-75. The hotel will benefit from being the
only hotel in the area, gaining the first mover advantage, and keep customers by offering a high service standard and the use of a loyalty program differentiating themselves from the
competition that is likely to emerge (Mintzberg et al, 2008). Additional services, including a coffee shop and a restaurant, will be offered using a concession model; this will reduce the
risk to the hotel and allow the firm to benefit from association with strong brand names. The cost of development is assessed as $31.2 million with a payback period of
five years, with the first year showing ah operating profit of $2.2 million increasing in subsequent years. 1. Introduction The business plan is to open a hotel located in Immokalee,
Florida, near the Seminole casino. Immokalee is located in Collier County in southwest Florida, benefiting from the temperate climate of the southern Florida area. Immokalee is attractive due to the
close proximity to the Seminole casino, with no other hotels serving this area. The plan will look at the area and ass its suitably as a location taking into consideration
the casino and then look at the practical aspects of the plan. 2 The Area 2.1 General Background Immokalee is a relatively small
community covering 8.1 miles. There is a population 21,943, which has a relatively young average1 age of 22.98 years compared to the Florida average of 38.81 years (RealEstate.com. 2011). When
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