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Essay / Research Paper Abstract
This 3 page paper explores the concepts around Albertson's moving into the global market, including financial position, expertise, and positioning itself to do so. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: JV57_JVglobalalbertsons.rtf
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Unformatted sample text from the term paper:
grocery and pharmacy industry, Albertsons would do well to enter the global market. In fact, it has already placed itself into a position of doing so by remaining a manageable
size. In the global marketplace, big superstores have a problem with land on a large scale. While this might not be a
problem in some countries, many countries do not have such space available to them as does the United States, at least not in Europe and the Far East. Along with
its financial stability, Albertsons is well positioned for global expansion over the last ten years. Financial Stability
The first step in any business plan to go global is to ensure that it is in a financial position to succeed in that market. Albertsons ranks twentieth
in the Fortune 500 list and it has been there many times over its history. It is financially stable, but just as importantly, The Harvard Business Review reports that what
helps any company succeed internationally is a combination of distribution and marketing. Albertsons already has these capabilities and the ability, enhancing its ability to grow with an expanded international expertise.
It will also want to explore internal cultural change and diversity issues that can help it build new customer relationships and a strong brand image in multiple markets.
The good news is that companies moving into foreign markets also have the advantage of reduced federal regulation. Therefore, Albertsons can develop different and less
expensive distribution channels than they have today for their international business. Need for a Vision
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