Sample Essay on:
Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines

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Essay / Research Paper Abstract

A 5 page discussion of the factors influencing airline success and failure. Identifies Southwest as standing head and shoulders above its competitors in term of market share. Notes that this success revolves around Southwest’s emphasis on being a short-haul company; one that doesn’t pretend to offer many of the amenities of the industry icons like Delta, United and American Airlines. Its emphasis is getting from point A to point B in as expedient and efficient manner as possible. The author asserts that while the other airlines wouldn’t benefit as much from changing their route structure they would benefit from a greater concentration on efficiency and less on customer amenities. Bibliography lists 3 sources.

Page Count:

5 pages (~225 words per page)

File: AM2_PPairlin.rtf

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Unformatted sample text from the term paper:

The tendency of the United States to allow more of a free enterprise system in relation to airline service, a system which although somewhat tightly controlled by the government, results in numerous facilities and services. Consequently, the student faced with completing an analysis of the airline industry in the United States may at first be overwhelmed with where to even start such an apparently complex topic. With just a small investment of effort, however, it becomes apparent that indeed there are a number of resources which allow a thorough review of the major airlines and their relationship to one another in terms of competition and strategies. In order to obtain reference material for the stated project the student can choose to take one of two approaches or, in fact, to combine approaches. The first, of course is a traditional library search for material. This type of search requires the students presence at the library and their familiarity with the computerized cataloging system specific to that library. It provides access to thousands of books and other materials which are unlikely to be available in the second approach to conducting research which will be outlined below. The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their schools library. The second approach to locating reference material is somewhat easier than the library-based approach outlined above. It can be conducted online using the vast resources of the Internet. The suggested search engine for such a topic is Google.com. Another extremely helpful resource is ELibrary.com. Both can be used to provide detailed literature searches on both general and highly detailed topics. They can be used to locate material in ...

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