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4 pages in length. Of all the critical components that work together to make the workplace a more productive, pleasant and creative environment, the aspect of communication ranks at the top; without free flowing communication, none of those aforementioned objectives can be reached. A workplace that needs improvement must be approached from the perspective of bottom to top, rather than top to bottom, in relation to how workers are treated, how they perceive their company worth and the extent to which their individual contributions are looked upon as both valuable and encouraged, all of which is established with communication. Bibliography lists 4 sources.

An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the most recognized brands and the top global brands, according to different reports. One report includes a comparison of the top brands in different geographic regions. Another study reports top brands in terms of brand value. Brands are identified. 1 Table included. Bibliography lists 9 sources.

A 9 page overview of the development of MasterCard’s innovative advertising campaign. This paper details the research that went into designing the campaign. Bibliography lists 3 sources.

A 5 page paper critiquing five ads from the October 2001 issue of Southern Living magazine. The advertisements are for Hampton Inn, MasterCard, Lowe’s, Dillard’s and Kia Sedona. Bibliography lists 1 source.

A 3 page paper about the cost of credit cards. The four basic types of credit cards are identified. Five credit cards are compared in terms of interest rates, grace periods and fees. The costs of one virtual bank is explained. The writer alerts consumers that different banks and companies have different costs even when the credit card is a Visa or MasterCard. 1 Table included. Data included. Bibliography lists 5 sources.

This 20 page paper provides an overview of American Express as well as marketing strategies it can use in both the domestic and international arenas. The credit and charge card markets are explored. Several current trends are mentioned including the effect of the euro on such businesses and the implications of the antitrust lawsuit against Visa and Mastercard. Bibliography lists 10 sources.

A 14 page research paper examining the past and anticipated growth of Internet commerce. Included are discussions of prior mobility restrictions of customers and the ease by which their governments could impose import restrictions, alliances between worldwide companies, such as IBM and MasterCard, to facilitate Internet marketing and increase security of transactions. Also discussed are some of the types of businesses involved in Internet commerce and outgrowth industries directly resulting from the growth of sales on the Internet, such as consulting companies devoted to increasing sales and outside site developers. Bibliography lists 10 sources.

This 6 page paper focuses on what a lawyer defending Visa might say in light of the new complaint brought against both Visa and Mastercard in 1998. The subject of antitrust legislation is discussed. Bibliography lists 3 sources.

This 5 page paper looks at three ways government intervenes--through regulation, redistribution and reallocation--and provides examples for each. The Microsoft and Visa/Mastercard antitrust suits are discussed. A discussion on policy with respect to redistributing funds between school districts is also included. Bibliography lists 7 sources.

A 4 page summary and analysis of the article Partnerships, Personalization, and Personal Security Top the News. No additional sources cited.

A 5 page research paper that discusses the genetic influence on top athletic performance. Bibliography lists 5 sources.

This 3 page paper looks at the way a teaching hospital may be able top play a role meeting the challenges and overcoming the threats which face pathology in the UK NHS.

A 5 page paper assessing Johnson & Johnson as an investment target. Consistently named to the top 20 of America's Most Admired companies, Johnson & Johnson scores in the top first and second places in six of eight attributes. Financial history is strong and management is sound. Johnson & Johnson appears to be an excellent investment target, both for long- and short-term investment. Bibliography lists 5 sources.

A 5 page analysis of In Search of Excellence: Lessons from America's Best-Run Companies. In this book, authors Thomas J. Peters and Robert H. Whiteman reveal the results of their comprehensive study of a sample of sixty-two of the country's top companies. From this data, the authors formulated eight attributes that all of the top companies demonstrated in some way. The writer looks at how these attributes apply to IBM. No additional sources cited.

In this 6 page case analysis of a fictitious company, a top salesperson threatens to leave when her quota to earn bonuses is consistently raised each year to be higher than she earned during the previous year. The company's possible solutions to this problem are evaluated as are the potentially positive and negative outcomes of each. The interest of company & sales morale is figured in and it is ultimately concluded that payscales which reward top performers are indeed the most beneficial in the long run and that caps or "ceilings" should be removed. Bibliography lists 3 sources.

This 13 page paper considers the role of top management. The paper discusses the statement that “the key function of top management is to establish a strategic vision, mobilise support, generate enthusiasm for change, organise resources and channel effort and energies towards agreed objectives”. The paper discusses this statement with regard to the British National Health Service (NHS), a public body. The bibliography cites 16 sources.

This 6 page report discusses Caryl Churchill’s 1982 play Top Girls, which has been described as “taking a cautionary path toward probable dystopia” Churchill has been one of the leading British playwrights of the 20th century and in the world of Top Girls, she makes it clear that there are few easy rewards for women, even those who adhere to the strict constraints placed on their lives. Bibliography lists 4 sources.

This 5 page report discusses the presidencies of Bill Clinton and Lyndon Johnson as portrayed on books written by men who were once their most trusted aides and advisors. In All Too Human, former Clinton administration top dog George Stephanopolous tells the world what his experiences were like as one of the president’s most influential staff members during the first term of the Bill Clinton presidency. In comparison, top staff members in Lyndon Johnson’s administration were less forthcoming despite numerous scandals. Bibliography lists 5 sources.

A 4 page paper discussing top-down cost estimation of large projects to assess the method's overall reliability. Though it may not be possible to devise totally accurate cost estimates of projects filled with unknowns, certainly it is necessary to gain a better understanding of final cost than has been possible with traditional bottom-up methods. The bottom-up approach is preferable in some instances, top-down in others. As yet there is no cost estimating process that can return a guaranteed cost that will not be exceeded, but the top-down method offers advantages and can help to improve common failure and cost overrun rates. Bibliography lists 7 sources.

This 9 page paper considers the dilemma faced by many companies, should they promote their top sales person to a sales manager. The paper examines the advantages and disadvantages of the promotion and looks at what other influences, such as personal characteristics, that may influence the success or failure of a promotion. Real cases are used to illustrate the points raised. The bibliography cites 9 sources.

This 5 page paper looks at three ways government intervenes--through regulation, redistribution and reallocation--and provides examples for each. The Microsoft and Visa/Mastercard antitrust suits are discussed. A discussion on policy with respect to redistributing funds between school districts is also included. Bibliography lists 7 sources. Filename: SA024Gov.rtf

An 8 page paper providing a diversity audit of Cingular Wireless. The company gained a "Baloney Alert" from DiversityInc Magazine in 2002 but has improved to the point of gaining 10th place on the magazine's Top 10 companies for diversity in 2006, and first place for Hispanics. It appears that Cingular Wireless is on the right path but has not reached any particular milestone in its quest for optimal diversity of its workforce. There are no specific, overt problems evident on a superficial level, but there may be deeper ones that the company will need to address soon. Certainly winning a space in DiversityInc's Top 10 will serve to ensure that diversity remains a point of focus. Bibliography lists 8 sources.

15 pages in length. The life of a tow truck driver or mechanic is anything but glamorous, with duties ranging from changing flat tires on a busy highway to digging someone out of a mud pit, always sporting a pair of perpetually oil-soaked hands, wearing a uniform that does not stay clean for more than the first hour and on top of it all, earning a wage that can sometimes be topped at the corner fast food restaurant. In an industry that caters to people in trouble, towing companies provide a rescue service based upon employees who are often on-call twenty-four hours a day and can be called out at all hours of the night. What is the incentive for aspiring to such a job with a long list of unattractive aspects and few redeeming ones? Bibliography lists 11 sources.

This 8 page paper provides a general overview of Microsoft Corporation. It includes a timeline of important events for the company, top executives, organizational structure, selected fiscal data, including P/E ratio and share price at time of writing, and a brief discussion about management/employee relations. 2 Tables included plus other data. Bibliography lists 8 sources.

5 pages in length. Caryl Churchill's Top Girls set a precedent unlike any other feminist theatre production had heretofore accomplished; as such, this unparalleled approach created a combination of difficulties as well as unusual opportunities for the playwright while preparing the original production. With the critical acclaim inherent to this type of theatrical breakthrough, it is not surprising to find that Churchill's original production was paramount to the growing awareness of escalating gender issues in the early 1980s. Bibliography lists 8 sources.