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Essay / Research Paper Abstract
A 5 page paper critiquing five ads from the October 2001 issue of Southern Living magazine. The advertisements are for Hampton Inn, MasterCard, Lowe’s, Dillard’s and Kia Sedona. Bibliography lists 1 source.
Page Count:
5 pages (~225 words per page)
File: CC6_KSadvCritik.rtf
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Unformatted sample text from the term paper:
five print advertisements, two of which personally appeal to me; two that I personally do not like but could appeal to others; and one that likely will not appeal to
anyone for any reason. All of the advertisements appear in the October 2001 issue of Southern Living. Winning Ads
One full page advertisement is that carrying an appearance of a scrapbook page with a single snapshot mounted on it. The "snapshot" is that
of the back of the head of a woman with long hair driving a convertible with the top down. At first glance, the
ad looks to be that of a car maker and specifically the maker of a convertible model. The purpose of the ad is to highlight Hampton Inns ability to
accommodate short-notice hotel stays. Asking the viewer, "Do you ever just want to kit the road?" the advertisement features the Hampton Inns special program for such travels, Hit the
Road RatesTM. The ad is intriguing because of the view of the driver of the car. Her hair is long and free-floating,
much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of her hair extend straight back from
the back of her head, at nearly a 90 degree angle from the models head. It exemplifies the freedom of a convertible and leads the reader into the value
of the freedom of spontaneous travelers to find a room at Hampton Inn. Another advertisement perfect for me is the full-page advertisement of
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