Sample Essay on:
The Shift to Public Relations and Sales Promotions

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Essay / Research Paper Abstract

8 pages in length. Marketing organizations are now using more of a public relations and sales promotional mix rather than the above the line advertising which use to be more common. This paper will take a critical look at this recent shift within the marketing communications mix, using contemporary examples to illustrate the argument. Bibliography lists 21 sources.

Page Count:

8 pages (~225 words per page)

File: D0_JGAprads.wps

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