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Essay / Research Paper Abstract
This 15 page paper is a marketing plan for a newly merged company to become a major competitor in five years time. The example of Mindspring merging with Erol to compete with America Online is used. The report looks at the current positions of the companies and the industry condition. Marketing and promotional activities are considered, as are distribution networks and financial implications. The bibliography cites 8 sources.
Page Count:
15 pages (~225 words per page)
File: TS14_TEintmar.wps
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