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Essay / Research Paper Abstract
This 11 page paper is written in two parts. The first part looks at why marketing plans are important, especially in a changing environment. The second part of the paper examines the idea of a marketing audit and how it can be implemented as well as potential issues that may need to be overcome. The bibliography cites 8 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEmktplanaudit.rtf
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Unformatted sample text from the term paper:
adapt and change to meet that changing environment. Marketing and the marketing mix plays a very important role in the success of a firm, the marketing mix looks at the
4 Ps of product, price, placement and promotion, all element that need to be considered by a firm when assessing the way that changes may impact in them and the
way that they need to adapt. There are many firms that are examples of the way marketing has been important in the way that images have changed, from Coca Cola
and the way the advertisements as well as packing has changed over the years to leading brands of washing powder where it is not only the image and the package
that has changed, but also the product. To assess the way marketing and planning of marketing can help a firm adapt we can look at the role and importance and
then consider the way that the use of a marketing audit can help with the marketing strategies and functions. As this paper is following the writing of a marketing
plan it is assumed that the concept and the creation of a marketing plan is already understood and it is why it is undertaken and its importance in a
changing environment that is to be assessed. 2. Marketing The aim of marketing ad the marketing plan is to communicate with the potential customers that have been identified as
part of the target market. It is only when the marketer is able to communicate with the market that the changes and adoptions may be communicated; if this does not
take place then for most consumers where there is a change such as a renewal or a repositioning as a result of a changing environment, will not be appreciated by
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