Sample Essay on:
The Application of Human Behavior Concepts at Starbucks

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Essay / Research Paper Abstract

This 10 page paper looks at three concepts of human behavior in organizations; motivation, communication and power and considers how they can be seen in Starbucks, the well known coffee bar chain and how they have been utilized successfully and unsuccessfully. The bibliography cites 7 sources.

Page Count:

10 pages (~225 words per page)

File: TS14_TEhrmstarb.rtf

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Unformatted sample text from the term paper:

these can be seen as being both successful and unsuccessful in the way the company has developed. Looking at some of these concepts the application can be considered. Motivation If we consider the way that motivation tales place we can look at the way that there is a practical approach but one that also shows the staff that the company is committed to them. Looking at the way employees are motivated there are two main approaches, that if the scientific school of management and the human relations school, the first is based on the model of economic man the second on the model of social man. Scientific management was developed by Frederick Winslow Taylor. Taylors theories were designed to put management in control, designing, using scientifically measured studies these, the most efficient work methods and then organising the and controlling workers to ensure maximum efficiency (Huczyniski et al, 2003). Job design would involve the standardisation procedures and tools, then the one best method would be dictated to the most suitable employee, should perform the task in their machine like manner. The tasks were broken down into the smallest components which would acquire the issues give or training. This made the employees cheaper to hire as craftsmen were no longer required, as Babbage had already noted in his Great Principle. unskilled workers were also easier and cheaper to replace and former skilled labour. Taylors theories involved the dehumanisation of workers, viewing them as components of machine which requires systematic management, high control levels and little trust. Thus the separation of manual of mental labour was formalised. Taylor had said that workers were paid to work ...

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