Here is the synopsis of our sample research paper on THE IMPACT OF IT ON ADIDAS - AN OVERVIEW. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4-page paper covers ways in which shoemaker Adidas might use information technology to promote its brand and products. Bibliography lists 5 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTadidasit.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. THE IMPACT OF IT ON ADIDAS -
AN OVERVIEW Research Compiled by 8/2010 Please Background - Adidas
Adidas AG is the #2 manufacturer of sporting goods worldwide behind rival Nike Inc. (Colbert, 2010). The company also operates approximately 2,200 retail locations
under the Adidas and Reebok brands, and also supplied the soccer balls for the 2010 FIFA World Cup in South Africa (Colbert, 2010).
During this past year, the company has been tapping into opportunities in emerging markets such as Eastern Europe, the Middle East and Africa (Colbert, 2010). Adidas also sees room to
grow in North America, and is doing so by offering more relevant products, boosting marketing and diversification of its distribution strategy (Colbert, 2010). The "Adidas factor" includes investing in its
branded shops, putting more efforts into marketing and sales associates engagement programs, which help Adidas put its brand before more people (Dutter, 2009). Implementation of Information Technology
Most companies these days rely on information technology for supply chain strategies and management. Adidas is no different. The company, however, is also relying on creative
ways in which technology can be used to assist on the promotional side. In early 2010, Adidas (as well as rival Nike) began
including in-box codes that allowed consumers to become involved in an augmented reality program (Malykhina, 2010). As part of its "celebrating originality" theme, Adidas has created a virtual neighborhood that
...