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Essay / Research Paper Abstract
This 15 page paper considers the way in which marketing has changed over the last few decades. Technology, increasing communications ability and a more global market have changed the way marketing campaigns are undertaken by organisations and perceived by their audience. Paper includes the increase in niche marketing, environmental and social marketing as well as the increase in e commerce and use of the internet as a marketing tool. The paper considers marketing in the context of goods and services as well as non-commercial organisations and the marketing of ideas. Examples are given throughout the paper to illustrate the points made. The bibliography cites 6 sources.
Page Count:
15 pages (~225 words per page)
File: TS14_TEmodmar.wps
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