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Essay / Research Paper Abstract
A 5 page paper discussing Southwest's product and the challenges it faces in the future. Still able to claim only profitable quarters for all of its existence, post-hurricane fuel prices are proving to be problematic. And as other airlines gain dramatic concessions from labor unions through bankruptcy court, Southwest currently pays its pilots as much as 30 percent more than any other pilots in the industry. The company's competitive advantage always has been and continues to be its strong corporate culture, and the company will need to ensure it preserves that culture as it plans for the future. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSairSWAprod.rtf
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Unformatted sample text from the term paper:
in 1971 in response to deregulation of the airline industry, Southwest Airlines struggled with competitors in the early years but won many loyal customers in the process. Southwest eschewed
the frills that other airlines lavished on customers, choosing economy over attempts at luxury. As other airlines supplied full meals to give passengers something to complain about, Southwest offered
up a package of peanuts and smiling faces. The company gave minimal attention to items passengers had no interest in so it could give full attention to those qualities
passengers look for in air travel: arriving at their intended destinations on time and on the same schedule as their luggage. Southwest continues to lead its industry in these
qualities, along with providing some of the lowest fares available. The Product Southwests product, of course, is service. Further, it is service
of only one type: transportation. Southwests original intent was to fill a void within Texas. Air travel was notoriously expensive when the industry was regulated and competition was
limited. In Texas where crossing the state by car at its widest point approaches 24 hours, Southwest sought to provide an affordable air travel alternative to driving. Currently
it enters new markets on the basis of customer request and careful cost and potential revenue analysis, but it still is listed as a regional airline.
By 1997, no other airline had held the "triple crown" - "best ontime performance, best baggage handling, and fewest Customer complaints of all major airlines" (Southwest Airlines
Unveils Triple Crown One, 1997; p. 609DAM007) as determined by the Department of Transportations (DOT) Air Travel Consumer Report - for even one month. In 1997, Southwest was celebrating
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