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Essay / Research Paper Abstract
This 5-page paper provides an analysis of Starbucks Corp. as well as its strategy, a little history and opportunities. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTstarbuan.rtf
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Unformatted sample text from the term paper:
the chances are pretty good that another one will pop out within the next mile or so. This isnt a mistake -- during late 2008, the coffee chain currently has
10,000 outlets in the United States, with 4,000 internationally. Starbucks plans to double the U.S. count, while boosting the international outlets to 20,000 (Marquardt, 2007). Analysts have pointed out that
the brand travels well (literally) and the aggressive stance will likely continue (Marquardt, 2007). The news has been a boost to Wall Street types -- as of late 2007, the
stock traded at 30 times analysts 2007 earnings estimates of 87 cents per share, and 25 times the forecasted fiscal 2008 earnings of $1.05 per share (Marquardt, 2007). In late
2006, the company recorded revenues of $7.7 million, which was an increase of 22.3% over 2005 (Datamonitor.com, 2007). The operating profit of the company was $894 million during FY 2006,
which was an increase of 14.5% of that in 2005 (Datamonitor.com, 2007). Net profit, in the meantime, was $564 million, an increase of 14.1% from 2005 (Datamonitor.com, 2007). How does
a company get to this position? And how can it have the arrogance to think it can keep going? A great deal focuses on the companys beginnings in Seattle and
its strategies, which seemed to challenge the axiom of most retail, namely, dont open up new stores near your old ones (Stone, 2004). Coupled with that, and with the ability
to find great real estate, are that no one has a bad experience in the stores (Stone, 2004). The basic reason for Starbucks ubiquitous presence is very simple -- the
senior management believes that most people are going to want to wait too long for coffee, no matter how enticing the brew (Stone, 2004). As a result, the "multi-store" approach
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