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Essay / Research Paper Abstract
This 12 page paper presents the way a research diary may be presented which records several stages undertaken when preparing a research document to asses the ethics of the way baby milk formula is marketed in the developing world. The first entry presents three potential research areas of marketing and the remaining entries look at different aspects of research, such as approaches, frameworks and past research. The bibliography cites 11 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEdiarynestle.rtf
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Unformatted sample text from the term paper:
are outlined. Option 1; The Marketing Practices of Baby Milk Formula Companies. There have been many campaigns it he west such as breast is best and an emphasis placed
on the use of formula milk where breast milk is not an option. However, despite this there is still a large degree of milk sold in developing countries. The aim
of this research will be to assess how and why so much formula is marketed and sold in the developing countries. The key research question will be to identify
and assess the marketing practices that are used for the selling of formula, to asses if the marketing practices used are in any way unethical and threaten the lives of
babies and if there are unethical marketing practices to assess the ways that a counter message could be successful communicated. The hypothesis is baby milk formula companies engage in
unethical marketing practices for infant formula that can be tied to the deaths of infants due to their formula around the world. Option 2; The Way Global Brands are
Marketed. There are a large number of global brands and with brands such as Coca Cola and McDonalds many of the messages appear to be universal. The aim of this
research is to assess if international companies prefer to undertaken standardized marketing by looking at their marketing practices and the evidence for either standardized or differentiated marketing in the different
companies by identified and assessing a range of brands that are marketed in different counties. The key research questions will include the identification of the advantages and disadvantages of adopting
either a standardized or a differentiated marketing branding message in the different countries and the way that the messages can be controlled. The hypothesis will be that companies favor
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