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Essay / Research Paper Abstract
This 5 page paper discusses product innovations at PepsiCo and Coca-Cola. The essay focuses more on the innovations at Pepsi's Frito-Lay division and how these meet consumer demands. The essay then compares, briefly, how Pepsi met the non-carbonated beverage demands before Coke. Data regarding market shares are included. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGppsck.rtf
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Unformatted sample text from the term paper:
to meet new consumer demands. They may rotate between the top two positions in different product categories but they continue to strive for the top position in all categories. Steven
S. Reinemund, chairman and chief executive officer of Pepsi commented: "Innovation is what consumers are looking for, particularly in the small, routine things of their life" (Brady, 2004). Allen (need
date) said the same thing: "New products are the lifeblood of an organization." Innovation is what Pepsi emphasizes above all else (Brady, 2004). In fact, in 2003, PepsiCo introduced an
amazing 200 new products to its line (Brady, 2004). Recognizing the Atkins Diet craze was not a fad that would soon be gone, Frito-Lay, a division of PepsiCo, introduced a
variety of low-carb products in Doritos, Cheetos, and Tostitos in June 2003 (Brady, 2004). The company produced chips with healthier ingredients as well as new flavors (Brady, 2004). The company
introduced natural and organic chips in 2003 (Brady, 2004). The new products resulted in a 4 percent increase in sales volume in 2003 (Brady, 2004). The overall increase in revenue
for the company was 7 percent with earnings increasing by 19 percent (Brady, 2004). Frito-Lay did not stop there, however. Most people should be aware of the highly publicized increase
in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first company to remove all trans fats from its three
brands of chips, Doritos, Ruffles and Lays (Brady, 2004). Given the ever-growing Hispanic population in the United States, Frito-Lay brought in chips from its subsidiary Sabritas, located in Mexico (Brady,
2004). Interestingly, they never advertised these chips, instead, they distributed them to small ethnic mom-and-pop-type stores and let word-of-mouth work for them (Brady, 2004). It did, the expected revenue for
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