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Essay / Research Paper Abstract
This 22 page paper looks at a small property development firm and the potential of Bahrain for their model of regeneration of developing affordable housing using strategic partners, capital from grants or other government funding when possible and the use of local labor. The potential market and funding and assesses if the business model needs to be adjusted before making a recommendation. The bibliography cites 15 sources.
Page Count:
22 pages (~225 words per page)
File: TS14_TEbahrainprop.rtf
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Unformatted sample text from the term paper:
Issues 19 4. Recommendations 20 References 24 1. Introduction Before any company enters new markets, international national or local, whether it is for direct investment or seeing
the market as a potential target for sale of goods or services using exporting strategic alliances, the organization needs to assess the potential of the market. In order for the
market to be attractive a number of characteristics need to exist, these include the demand for the product will services within the market, the accessibility of the market so that
the company may enter that market and have the potential to sell to the target audience and sufficient demand, the target market for the goods or services that only need
to exist and want them, but have sufficient utility to make the purchases (Kotler and Keller, 2008; Nellis and Parker, 2006). For Prestige Property with a model of undertaking property
regeneration to provide low-cost homes there are a number of potential considerations. The core approach may be to identify areas where there is both a need for low-cost housing as
well as the potential for regeneration. However, when looking at this model it is necessary to consider the other potential influences to determine whether or not their business model is
suitable for a particular area or region. 2. The Company Prestige Property (PP) are a small but successful property development company, the business model involves identifying areas where there
is a need for low-cost housing, and when undertaking regeneration projects to provide low-cost/affordable housing to strategic alliances with other investors. The company motivation is not into purely profit, although
the profitability is a requirement for the projects undertaken by the organization, there is also a social consideration with a requirement that the project meet social needs, both in terms
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