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Essay / Research Paper Abstract
This 3 page paper is a brief overview of Toyota, looking at the firm with the use of Porters Five Forces Model and suggestions new strategies for the firm to help recover their profits after a poor 2009/10. The bibliography cites 5 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEtoy5fo.rtf
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Unformatted sample text from the term paper:
Existing competition is high; there is access capacity over demand in the market. Toyota recorded the first losses in 2008/9 but is still in a relativity strong position. In
2008 General motors, the former world leader, sold 8.356 million globally, with Toyota selling 8.972 million, seeing Toyota taking a lead of about 616,000 (Nonor, 2009). Toyota had been catching
up for some time and in 2007 GM had retained the lead by about 3,000 vehicles (Nonor, 2009). With General Motors in bankruptcy and selling off Vauxhall in Europe the
firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The firm has the potential for a cost advantage. In trying to
undertake a cost advantage the company may seek to be the cost leader in either the industry, or just the relevant segment of the industry. Other firms are also
struggling, many US based firm are facing difficulties and selling of assets, such as Ford, but others in the East, such as Hyundai, are remaining in profit, and as such
posse a serious threat. New entrants are possible, firms such as Hyundai, the firm that currently has the cost advantage was a new entrant, the risk is not only
new firms, but existing firms entering into the markets that Toyota compete within, so that they are new competitors in those markets; firms such as BMW and Mercedes may
increase the level of competition. This may be particularly true of the niche green market for hybrid engines (Kotler and Keller, 2008). The power of buyers is limited even
large fleet buyers will make up only a small proportion of the revenue, so have little impact. However, the same influences tend to be felt nationally and even intentionally, so
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