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Essay / Research Paper Abstract
This 3 page paper is examines the retail electronic industry in New Zealand, looking at the political, economic, social and technological influences. The paper cites 8 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TENZelect.rtf
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observed, these can be examined with the use of a PEST analysis. Political Influences There are a number of political influences in the market. The close relationships with countries
that manufacture electronic products have served to increase accessibility. Trade agreements are likely to increase the level of trade. For example, on the 1st January 2009 a trade agreement; the
ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA) has come into force, this supports the area strong trading relationship that has been developed between New Zealand and the ASEAN area as prior
to this it was dialogue partner wit ASEAN (Asian Pulse, 2009, CIA, 2009). This has facilitated increasing levels of imported electronic goods to supply the retail sector. Other trade
agreement that the government have entered into will also have an impact, such as the New Zealand- China Free Trade Agreement and the Trans-Pacific Economic Trade Partnership (NZMFAT, 2009). This
has had a general downwards impact on prices as it increases available in numbers and variety of products. Economic Influences The retail electronic trade is suffering as a result
of the local and the global recession. This slow down stared in 2008 when in the first quarter of 2008 retail sales as a whole fell by 12%, the largest
fall in 11 years (RNCOS, 2008). There is a lower level of disposable income due to difficulties in the economy and unemployment at 5% which is a six year high
(Mena Report, 2009). Where there is a lower rate of disposable income there will be a fall in the aggregate demand within an economy. This means fewer goods are bought.
Retail electronics are one market that is likely to suffer as primary areas for an individual to cut back on are areas where goods may be used for longer and
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