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Essay / Research Paper Abstract
This 4 page analysis looks at the international market for Overmind Games, addressing issues of iPod and iPhone growth and usage around the world, as well as successes of game companies. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: JV57_JVovermind.rtf
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Unformatted sample text from the term paper:
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Overmind: Advantages and Strategies for Going International by , 4/18/10 --for
more information on using this paper properly! Introduction Overmind games, a game studio in Rio de Janeiro, Brazil has the option of going
international and is looking at whether this is the strategy it wants to pursue. From the evidence of growth in the international community for games in this market, there is
no doubt that Overmind Games will best serve its fiscal and marketing interests to expand to international game markets. Since Brazil is just starting out in the iPod and iPhone
market, preference should be given to the international expansion first. Background Overmind games was
founded in 2006, and states as its mission that it creates original games that explore new kinds of gameplay. To meet its goal, it developed BombZ, an application game for
iPhone and iPod Touch. According to its website, BombZ is a puzzle and action game with two gameplay modes, both challenging and
require fast thinking or longer contemplation. It is now selling games on the site and has established presence on various social networks such as Twitter and Facebook.
Since the game is experience some success without any real marketing, it is now time to take advantage of its vision and allow the game to
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