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Essay / Research Paper Abstract
A 5 page paper that defines the concept of mass customization and outlines the benefits that can be gained through the utilization of this innovative marketing strategy as well as the framework that guides its design, development, and implementation. Also included is a discussion that focuses on the advantages as well as the disadvantages of "lean production", the managerial process that has also come to be known as "stress management". Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: D0_LCMass.doc
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Unformatted sample text from the term paper:
world spinning in time with its tastes. The age of industrialism fueled the flames of invention, and out of this montage of machinery rose the concept of mass production
and the dawn of a new age, the age of accessibility. As Henry Fords Model Ts began to roll off the assembly line at the astounding rate of one
every twenty-four seconds, America traded diversification for deliverability and cashed in its consumer individuality for the sake of low cost. America became a mass market of automated autonomy, an
assembly line nation where, as Henry Ford put it, "the consumer can have any color he wants so long as its black" (Cox & Alm PG). The twenty-first century, on
the other hand, is becoming an icon of individuality, a world in which ideals are returning to customer needs and satisfaction. With globalization has come a new sense of
competitiveness, and out of this chaos of connectivity are rising the concept of mass customization and the dawning of a new age, the age of the customizing consumer. To compete
in a globalized market, a company must match customer preference as well as meet customer demand, a fete that remained complex at best and costly to say the least until
recent technology introduced mass customization. Through the use of customizing information technology, this process allows companies to customize services or products to fit a variety of customer needs at
high volume and low cost (Gilmore & Pine 91). II. Developing & Launching an Effective Management Information System The design, development and implementation of an effective Management Information System
calls for careful customer research and caution in the choice of strategy. A basic framework consisting of four approaches has been standardized to aid corporate management in choosing the
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