Sample Essay on:
Marketing Report; Container Shipping in the Mediterranean

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Essay / Research Paper Abstract

This 18 page paper examines the container shipping industry in the Mediterranean. The paper looks at the trends and the demand in the market, the patterns of market growth, the projected future and the companies that are competing in the market along with a consideration of the market structure. The paper considers the way a company new to the area may enter the market, including the potential ports of call. The bibliography cites 8 sources.

Page Count:

18 pages (~225 words per page)

File: TS14_TEcontmed.rtf

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Unformatted sample text from the term paper:

company wants to expand and proposes entering the container ship industry in the Mediterranean with two vessels of between 2500/3000 TEUs. In order to assess the potential of this market this report has been put together to assess the opportunities that are offered in this market, the way it is operating and the role of various influences as well as identifying and assessing the competition and the way they are competing. 2. The Mediterranean Container Shipping Market The shipping industry is responsible for about 90% of all merchandise which is transported, with the Mediterranean area reflecting the general global trends in shipping (OECD, 2004). In the Mediterranean the ports and the traffic Gioia Tauro, Algeciras, Valencia, Barcelonaand Genoa are the five busiest ports in the Mediterranean, where there has also been an average growth of 8.8%, this is lower that some other areas, for example, there has been an increase of 14.4% in Northern Europe. The growth is mainly accounted for by Algeciras where there was a 16.7% increase to the handling of 2.9 million TEU in 2004, and the 15.9% increase at Barcelona where 1.9 million TEU was seen in 2004, and 7.1% increase at Valencia with 1.9 million TEU handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports that should be considered for expansion. For this we need to look at the types of ports, the level of trade and the general patterns that are seen. The services which are seen in the area can be classified as one of two main services; these are either the direct services or the transhipment services. The direct services are as they sound, point to point with a direct route, these are also called origin/destination services ...

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