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Essay / Research Paper Abstract
This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_GSCocaco.rtf
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Unformatted sample text from the term paper:
to children and teens ages 7 to 14. The goal is to provide a viable product in the alternative beverage industry in order to compete in this ever-growing niche
market. Situational Analysis Strengths: The major strength of our business is our position as the beverage leader in the marketplace.
Furthermore, the customer loyalty we have generated over years of business will provide exceptional benefits with the launch of the new flavored sparkling water product. Our production facilities,
executive departments, and creative teams are among the best in the business and fully prepared to support the launch of this product.
Weaknesses: As producers of carbonated, flavored beverages, the need for our product is a created one. In other words, no one needs our products, and therefore we must instill
desire. Additionally, the water market has become inundated in recent years, so while opportunities still remain, there is also more opportunity to miss the mark from a marketing standpoint.
Opportunities: Plenty of opportunity still exists in the water market, and the disadvantage of there already being so many products
is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry and therefore has the power of reputation
and brand identity to fuel the launch of this new product. Threats: The major threat to this product is the
plethora of similar products already in the marketplace. There is concern that another water product may not garner that much excitement. Furthermore, given that this product is going
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