Sample Essay on:
Marketing Case: Autobytel

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Essay / Research Paper Abstract

6 pages in length. Autobytel.com is in the unique industry position of being one of the first to innovate selling automobiles over the internet. Within the last few years, however, the industry has seen more and more competition enter the market with the same type strategy. Autobytel is in the position at this point of having to come up with a new marketing strategy in order to keep them at the forefront of the competition. This paper will address this issue and how Autobytel might address this marketing concern. Bibliography lists 7 sources.

Page Count:

6 pages (~225 words per page)

File: D0_JGAeccar.wps

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