Here is the synopsis of our sample research paper on Marketing Ben & Jerry's Ice Cream. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 10 page paper discussing general marketing at Ben & Jerry's. There is a growing demand for superpremium ice creams as well as the more health-conscious lower fat products of frozen yogurts and sorbets. Ben & Jerry's offers all those choices already, served with social responsibility and a good deal of fun. The company operates its marketing function fully in-house and on a notoriously low budget. Lately, analysts have indicated that Ben & Jerry's should concentrate more on selling Rainforest Crunch than on saving it, and the company has entered into an agreement for archrival Haagen-Dazs to assume national distribution duties. Ben & Jerry's has a history of breaking marketing rules to their advantage, but this rule is the biggest one broken to date. Bibliography lists 13 sources.
Page Count:
10 pages (~225 words per page)
File: D0_MktBen.wps
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