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Essay / Research Paper Abstract
This 5 page paper considers how a company may enter the Japanese market. The writer considers the marketing mix after identifying the target audience and then looking at the most effective and economic way of reaching this market. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEjapmar.rtf
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Unformatted sample text from the term paper:
market in their home country and wish to expand, They have identified a market that they feel able to approach, and have developed the idea of a franchise strategy to
gain entry into this market. However, they do not have a strategy for the way in which they wish to promote the business in Japan and how it will be
presented. There are many international issues in business that will impact on the way business is conducted, language difference may be the most obvious, but they are not the
only differences. The culture of two difference countries will also be of importance in the way trade is negotiated and conducted and the manner in which decision are made. The
culture will embody the aspects such as morals, ethics as well a as social and cultural aspersions and expectations and fashions. When we consider whether an adaptation or a standardisation
technique approach should be adopted we need to look at the country and its attitudes internationally as well as internationally. National identity is a phenomenon which is seen in many
countries. It is reflected by the media in serious and less serious issues, we can even argue that the media encourages nationalism. Examples of an outward demonstration of nationalism
resulting in a feeling of national identity can be seen by the way we will support our own country in the Olympic Games, jumping to its defence if it is
criticised. A high degree of nationalism may lead to a resentment or rejection of anything that appears to conflict with these ideals. However, when we look at Japan there is
a nationalist idea, but there is also a very string emphasise on terms of the way the external countries are seen. The way that the country developed after the war
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