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Essay / Research Paper Abstract
This 9 page report discusses
British Airlines from the perspective of its successes over the
past two decades. Internal and external issues are considered
are as the various changes and trends of the airlines industry.
BA’s management appears dedicated to expanding its position as a
global airline. It has been a world leader in efforts to forge
alliances to position itself for the future, when many feel the
world airline industry will be dominated by a few giant
companies. Bibliography lists 12 sources.
Page Count:
9 pages (~225 words per page)
File: D0_BWmktBA.wps
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