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Essay / Research Paper Abstract
This 6 page paper looks at management decision for a new hotel to be built next to a convention center. Issues discussed include the positioning of the hotel, competitive advantage, revenue maximization, the use of retail space and management of employees. The bibliography cites 5 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEhotmang.rtf
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Unformatted sample text from the term paper:
that will help satisfy the needs and the expectation of that target market; to get them visit the hotel, to spend money while they are staying and to return again
creating loyalty and business through recommendation. The hotel will want to ensure that both the occupation rates and the revenue per room rates are maximized. The hotel is located
next to the convention center; this indicates that there is likely to be a large target market for business travelers. Many of these travelers will have a travel budget, but
will be in a business expense account; as such they will be looking for value and facilities that meet their needs. This will include the potion of services including business
services as well as shops and eating facilities, this market may see a demand for a coffee shop and snacks as well as full service restaurant facilities such as gymnasium
may also be demanded. However, as the hotel is located in a popular holiday destination and there will not be the ability to fill the hotel only with individuals visiting
the convention center, as such there will also be some leisure visitors. The facilities here may include similar needs but other facilities, such as a spa may also be needed.
The hotel needs to have the facilities to attract the customers and revenue maximization will not only involve making sure that the concessions or retail facilitates are optimizing their income,
but that there is a balance that helps to ensure that the In order to meet the needs of the business market and the leisure market it is highly
likely that the positioning should be that of a full service differentiated hotel that offer a high standard of service for which it can charge a premium. This is a
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