Here is the synopsis of our sample research paper on Long term Influences on the Airline Industry and the Position of Easyjet and Germanwings. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 16 page paper examines the potential future of the airline industry, looking at the political, economical, social and technological influences that may impact on airlines planning, Two no frills low cost airlines are then considered assessing the way that they are performing within this industry, and how looking at how they may deal with the future, the products that they sell and compares the firms financial performance between the years 2004 - 2008. The bibliography cites 25 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEeasygerman.rtf
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Unformatted sample text from the term paper:
1. Introduction The airline industry has undergone a great deal of change over the last decade. The events of 9/11 created a decline that shook the industry, SARs hit
the demand for travel to Asia. Now there is a global economic crisis with the current credit crunch which is having a negative impact on demand. In all cases
airlines have had to adapt in order to survive, some have been more successful than others; some airlines have failed for protection under bankruptcy regulation and carried on trading, others
have simply folded. In a time when there are likely to be high levels of price sensitivity it would appear that the low cost airlines, such as Easyjet and
Germanwings will be well placed to compete as they provide a good that is at a lower price point which is, theoretically, demanded by the market (Nellis and Parker, 2006).
However, there is a falling demand across all areas of the industry, and firms have to adapt (Mint\berg et al, 2003). When
undertaking their panning the current situation is important, but there is also a need to consider potential influences that will impact on the airline industry in the future, otherwise long
term planning will have the potential to ignore factors that could impact heavily on the industry, and failing to plan or allow for some of these factors could mean the
different to success and failure (Mintzberg et al, 2003). Therefore, to consider the potential of these two low cost airlines the paper will look at the potential influences over the
next 10 - 20 years, assess how the firms may be able to deal with these changes and consider their current performance. 2. Future Influences There are a wide
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