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Essay / Research Paper Abstract
A 21 page paper discussing the problems and opportunities of direct email marketing. As direct email marketing to consumers still tries to find itself, business-to-business direct Internet marketing is expected to surpass $1 trillion by 2004. Businesses have not had reason to distrust online marketers as individuals have, and the business-to-business component has grown much more rapidly. There is little reason to believe that direct email marketing to consumers could not be just as effective, but the state in which it exists today indicates that the irresponsibility of spammers has created damage from which it will take time to recover. However, responsible direct email can be effective and welcome. Bibliography lists 13 sources.
Page Count:
21 pages (~225 words per page)
File: CC6_KSm-email.doc
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Unformatted sample text from the term paper:
in its influence in business, however. Recent polls by Ernst & Young and another by the American Management Association revealed that email now is the most-used means of communication
in business, now being preferred over telephone and often even in-person meetings (Tchong, 1998). The findings represent an important shift in opinion, and speak to the every-growing influence of
the Internet. Direct marketers also have believed that direct email marketing should be of even more use than is standard direct mail, but
arriving at any obvious success has been the point of many unsuccessful journeys for many such marketers. The secret lies in responsible marketing, and as ever, in effectively targeting
recipient groups. The Direct Marketing Association has an upcoming seminar devoted entirely to the issue (DMA, 1999). Darwin in the Electronic
Age Whether Charles Darwins theories have any relevance to biology or not, the words he wrote nearly 150 years ago apply quite well
to the changes occurring in Internet presence and activity today. Darwin "described a world in which only the fittest survive, a world in which species must constantly adapt to
their changing environment or face extinction, a world in which organisms must continue to grow in a profitable direction and develop new skills and traits or perish, a world in
which life-forms must look around and learn with whom to cooperate and with whom to compete" (Schwartz, 1999; p. 9). He even stated that we were all bound within
a "complex web of relations" (Schwartz, 1999; p. 9). The current state of flux in Internet-based businesses or marketing efforts reflect striking similarity
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