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Essay / Research Paper Abstract
A 5 page paper discussing international marketing negotiations and tactics between high and low contact countries. Also discusses cultural differences that affect marketing strategies as well as how Europe's shift to a common currency will help with marketing and trade internationally. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: D0_Intlneg.doc
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into consideration as well as marketing analysis to target niche markets. Currency poses another problem by affecting pricing to these overseas markets. The use of manufacturers agents to
help market and sell products overseas is one solution; however there is much that remains to be done in this area before manufacturers agents can be as effective overseas as
they are domestically. Two contrasting markets which reflect the difference between marketing to a high-contact society and a low-contact society are Mexico and Poland. Each represents completely different levels
of marketing. Mexico Selling products in Mexico can be as easy as locating a local vendor and negotiating a contract with him to sell your product or, on a
larger scale, it can be as complex as having to open satellite divisions of a company in the country for manufacture and distribution. Regardless of which way a company goes,
Mexico presents a wonderful opportunity for US manufacturers because its markets are so open to imports now that many trade barriers have been lifted and NAFTA is in place.
Thanks to the opening up of trade, the Mexican economy is doing better than it ever has. As Mexican business techniques become more modernized and efficient their marketing practices
are changing as well. As a prime example of this, one may look at US franchisers and how well they are doing in Mexico. Fifteen years ago, one
could have traveled every square mile of Mexico and never seen a Burger King or a McDonalds, yet today they may be found in nearly every major city in the
country.. (Hinkelman, PG). When trying to identify a market in Mexico, one needs to not only identify who the primary users of the product will be, but also where those
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