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Essay / Research Paper Abstract
A 15 page paper answering three questions about future health care strategy. Questions address the best broad strategies to pursue; implications of change in health care and in society; and the competencies that future health care leaders will need for management. Bibliography lists 17 sources.
Page Count:
15 pages (~225 words per page)
File: CC6_KShlthCrFut2.rtf
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Unformatted sample text from the term paper:
of the reasons that the current crisis has been so long in building - and in addressing - is that there are so many interlaced, interconnected factors affecting the total
health care industry. Virtually the only "winner" currently reasonably assured of continued success is the pharmaceutical industry, and that assurance is only fleeting. All of health care is
in a state of change, and future leaders will need to be able to manage that change rather than only react to it. Strategy
Shortell and Kaluzny (2000) "discuss strategy in terms of both internal and external sources of competitive advantage" (p. 405), most of which can be classified into five categories.
These five categories constitute the "5 Ps" of strategy. They are: * Position - focuses on consumers; * Power - structure, merger and acquisition; * Pace - "timing and
intensity of strategic actions" (Shortell and Kaluzny, 2000; p. 405); * Potential - from greater depth of resources and capabilities; and * Performance - realized results of effectiveness and efficiency
(Shortell and Kaluzny, 2000). There are three broad approaches to strategy open to any organization plotting its course for the future, including health
care organizations. They are: * Focusing on improving internal capabilities and performance; * Expanding market share through merger and acquisition; and * Realigning the products and services they offer
in the course of their business. Doing nothing but maintaining the status quo is an option for any company, but in todays business
environment it likely is the least appropriate choice that senior management can select. Organizations also can choose one approach and focus on that. This course will achieve improvement
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