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Essay / Research Paper Abstract
This 24 page paper considers the way in which an Australian company may consider entering the UK Mango market by exporting food to the country. The paper is divided into two parts. The first part considers international business theories may be useful in helping to determine the strategies, including concept of international trade theory, approaches to the international markets, how market may be chosen and internationalization theories. The second part of the paper looks at the way the market may be entered, including the way that the company can compete in the potential structure of the organization, with the strategies based on a strong theoretical framework. The bibliography cites 15 sources.
Page Count:
24 pages (~225 words per page)
File: TS14_TEexmangoUK.rtf
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Unformatted sample text from the term paper:
is only after potential international business theories have been assessed applied to the case at the most appropriate strategy for entering the market can be determined, planned and implemented. Before
considering the relevant international strategies a brief consideration of the market that is being entered should be undertaken, this will help to guide the potential strategies and to determine which
strategies are most likely to be appropriate. 1.1 Background to the UK Mango Market A plan to export mangoes from Australia in United Kingdom
may have greatly potential, in general European Union is an area that has one of the lowest levels of consumption of mangoes; is is increasing, between 2003 and 2007 the
consumption increased at a rate of 7% for an (when measured in value) (CBI, 2009). There is also expected increase within the EU market, projected being 2.5% each year until
the year 2014 (CBI, 2009). Within the EU United Kingdom would offer Australian exporters some benefits, as well as the potential to utilize the UK as an extension area into
the rest of the EU, which is all part of the same free-trade area, United Kingdom, along with Belgium and Germany, have the highest level of consumption rates, partly aided
by the large ethnic minorities that are very familiar with mangoes (CBI, 2009). Overall, the average consumption per individual with in the EU was 0.4 kg of mangoes a year,
this is compared with 3.42 kg of mangoes the year as a worldwide average (CBI, 2009). This indicates that there is the potential for a large increase in the UK
market. In United Kingdom in 2003 the value of the Mango market was ?35 million, with a volume of 32,000 tons being sold, by 2007 this has increased significantly, with
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