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Essay / Research Paper Abstract
This 3 page paper examines the problem with false advertising through a normative ethics perspective. Utilitarian and Deontological theories are utilized in the analysis. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA353adv.rtf
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Unformatted sample text from the term paper:
and publishers and regulators as well. In fact, the list is endless in respect to who is responsible for false reporting and who is hurt by it. After all, consumers
can be injured by false claims. If they see a drug advertised that appears to be safe, but it turns out that the drug is either dangerous or ineffective,
it can harm an individuals health. Perhaps the consumer would have used an alternative method but the advertising prompted him to convince his doctor to write out the prescription and
just try the advertised medication. Other claims that are false can also be damaging and one can see how false advertising is problematic, particularly when embracing an ethical point of
view. Many questions loom large, such as who is responsible for false marketing claims. Fingers are pointed at various parties, but CNNs financial editor Myron Kandel says that
"... its not the job of the media to determine the accuracy of most advertising claims. I may think one breakfast cereal is the best as it claims to be,
but that could be just one mans opinion. The FTC does has an obligation to educate and protect consumers from false advertising" (Romans & Kiernan, 2002). Of course, that is
debatable. Opinion enters the picture, but if a claim can be proven false, then one can say that false advertising has occurred. There are utilitarian and deontological issues which
crop up when a company uses false advertising to promote its business. The rights of the firm, as well as individual consumers, are at issue. All advertising obviously helps a
firm that is out to gain customers, but false claims can hurt the less than savvy consumer. In focusing on normative ethics, or how things should be and not just
...