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Essay / Research Paper Abstract
A 4 page paper discussing McPhail's theory and examining the supposed "political agenda" of Fox News, even as MSNBC host Chris Matthews expounded on his leg thrills at candidate Obama and claimed it was his job to get Obama elected. Bibliography lists 5 sources.
Page Count:
4 pages (~225 words per page)
File: CJ6_KScommFox.doc
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Unformatted sample text from the term paper:
left of being shortsighted and incapable of balancing a budget; the left characterizes the right as smearmasters and uncaring. As is usually the case when weighing two opposing extremes,
it is likely that the truth lies somewhere in between. Electronic Colonialism Theory McPhail (2006) focuses on global media to explain that, "Just
as Mercantile Colonialism focused on empires seeking the toil and soil of others, frequently as colonies, so now ECT looks at how to capture the minds and to some extent
the consumer habits of others" (p. 23). ECT focuses on the effects of mass media and their "influence on how people think and act" (McPhail, 2006; p. 23).
As the Industrial Revolution focused on hard goods and hard labor, according to McPhail (2006), so the "Information Revolution now seeks to focus on the role and consequences concerning the
mind and global consumer behavior" (p. 23). McPhail (2006) then cites media giants including Disney and News Corp. as having the potential to materially change or displace previous cultural
values. McPhail (2006) appears not to consider individuals ability or willingness to think on their own, as he states that we absorb into
our minds the targeted messages of mass media so that we "eventually, even if subtly, begin to act out or speak differently as we consume input from the mass media
rather than from family or former friends" (p. 24). There is validity in this position, of course. It is the reason that
parents should monitor what their children see or hear, encouraging those things that promote the familys values and positions and discouraging or even prohibiting those that do not. McPhail
...