Here is the synopsis of our sample research paper on EBAY AND TROUBLE IN ASIA. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3-page paper discusses why eBay is having troubles in its Korean and Chinese markets. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTebayasia.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
acquisition of EachNet in China and Internet Auction Co. in Korea (Mylene, 2006). Sales were going along very well for the San Diego, CA-based company. Then competition came in.
In China, eBay faces competition from TaoBao, of which Yahoo owns about a 40% stake (Mylene, 2006). TaoBao has managed to capture
a lot of eBays market share by permitting users to list their sales items without a fee (while eBay charges for the listings) (Mylene, 2006). But Chinese users also complain
that eBay has been slower when its come to introducing new applications and payment services - plus some users consider the TaoBao site "friendlier" than that of eBay (Mylene, 2006).
Meanwhile, in Korea, where eBay was once king through its subsidiary, Internet Auction Co., rival Gmarket is eating into the market
share and is catching up with and even pulling ahead of eBay (Ihlwan and Hof, 2006). Gmarket, much like TaoBao, has Yahoo as a main backer (Mylene, 2006).
The reason for this particular scenario is because Gmarket is less of an open-market format, offering goods at fixed prices - which means buyers
can strike instant deals rather than having to wait until the bidding is closed (Ihlwan and Hof, 2006). Buyers seem to believe the fixed prices are lower than that offered
by Internet Auction Co. (Ihlwan and Hof, 2006). The website is a lot flashier, too (Ihlwan and Hof, 2006). Is competition
the only reason that eBay isnt doing quite as well as it could in Korea and China, which the company considers important? There are a few reasons, and they have
...