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Essay / Research Paper Abstract
This 13 page paper consider a case where an e-business has seen declining page hits and reduced profits. The paper looks at why this may have occurred and how it can be changed by way of using competitive advantage and marketing communications. Using real cases as examples to demonstrate points raised the paper concludes with recommendations of how to change the marketing of the company. The bibliography cites 26 sources.
Page Count:
13 pages (~225 words per page)
File: TS14_TEecomma.wps
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