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Essay / Research Paper Abstract
3 pages in length. The writer briefly discusses Web site strategy for three up-and-coming online retailers. No bibliography.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCEBizWeb.rtf
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Unformatted sample text from the term paper:
and everything in between, Howard caters to those whose recreational interests are significantly more attuned to intellectual pursuits. His highly regarded product and industry recognition encourages the target consumer
to first locate and then purchase the perfect chess set crafted to his or her specifications. The student will note that Howards comprehensive goal is to be the most
well-respected, quality provider of custom designed, hand-carved chess sets on the Internet, a goal that will more readily be achieved through the notion of familiarity, which will remain one
of the most recognizable factors when it comes to presenting Howards Chess Sets to Internet users. As the web site is assembled and
consumers are introduced to its newness, the reassurance of familiarity is what will win product loyalty. Indeed, it is human nature to constantly strive toward perfection, even though most
people realize that attaining such status is quite unlikely. The challenge for Howard, however, is not so much in achieving perfection but taking the road that leads there, which
he will more readily achieve with the element of familiarity. Whalen Clean and Tidy The competition factor is always a considerable one
when a new idea is in the works, so it will behoove Whalen Clean and Tidy to offer various incentives and perks in order effectively attract target markets to the
Web site. Internet specials should become part of the regular enticement to get people to step into the online store and opt for this particular service over the nearest
competitor. Customer loyalty is a difficult entity to maintain if there is not a constant influx of incentives to inspire that devotion, even when Whalen Clean and Tidy is
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