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Essay / Research Paper Abstract
A 6 page paper presenting several questions that should be asked before embarking on any e-business plans. The Internet has provided a venue that allows organizations to achieve all the ends they sought before, with the addition of another venue that can positively contribute to the organization’s bottom line. Before setting out on any e-business path, however, the organization needs to identify and answer several questions regarding what it does and what it wants to do. Levitt’s “What business are we in?” should be the first question asked and answered. Bibliography lists 4 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSebizStrtPlan.rtf
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Unformatted sample text from the term paper:
provided a venue that allows organizations to achieve all the ends they sought before, with the addition of another venue that can positively contribute to the organizations bottom line.
Business-to-customer (B2C) and business-to-business (B2B) applications can function through the same website and through the same server, bringing streamlined IT management and greater efficiency to the organization.
Before setting out on any e-business path, however, the organization needs to identify and answer several questions regarding what it does and what it wants to
do. Levitts (1986) "What business are we in?" should be the first question asked and answered. What Approaches Maximize Shareholder Value? Managements
primary goal is to maximize shareholder value. This is the goal of the corporation, and all other activities ultimately contribute to achieving and maintaining this goal. This likely
is the origin of the notion of the "greedy corporation," but the recent scandals of Enron, Worldcom and others provide clear evidence that equating this goal with greed is not
a valid action. Those scandals eliminated shareholder value rather than positively contributing to it. Rather than being a greed position, this goal
of the corporation is one that helps to ensure its continuity and relevance to its market. Shareholder value will decline if the organization is managed poorly and if it
does not keep pace with - or set trends in - its industry. Stock price and return on investment capital can provide distinct measures. What Are the Customers Needs?
It was in 1960 that Harvards Theodore Levitt first proclaimed that there is no such thing as a "growth industry," that the goal
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