Here is the synopsis of our sample research paper on Customer Role, Satisfaction and Retention in Regards to the Dental Practice of Dr. Sandra M. Finch, D.M.D.
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Essay / Research Paper Abstract
This is a 5 page paper discussing various suggestions and opportunities for customer satisfaction and retention in a dental practice. Assessment of the information available on the web site of Dr. Sandra Finch, D.M.D (www.drfinch.com), provides the reader with a good outline of the services available in her dental practice in White Rock, British Columbia. The web page gives background, education and training information about Dr. Finch herself under “Meet the Doctor” as well as other customer services areas such as “About the Practice”, “New Patient Information”, “Cosmetic Dentistry”, “Testimonials” and an email contact address under “Contact Us”. The importance of the customer/patient is emphasized throughout the web site and the invitation is also extended to welcome new patients. However, in order to retain her current patients and attract new patients, various customer relations procedures could be introduced which would provide a unique edge over the competition. These practices could include increased advertising through other areas of the media, public speeches to local social groups, customer satisfaction surveys, setting up a referral network, larger access through the web page, guaranteed appointment times and extended hours among other suggestions.
Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: D0_TJFinch1.rtf
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Unformatted sample text from the term paper:
Finch, D.M.D (www.drfinch.com), provides the reader with a good outline of the services available in her dental practice in White Rock, British Columbia. The web page gives background, education and
training information about Dr. Finch herself under "Meet the Doctor" as well as other customer services areas such as "About the Practice", "New Patient Information", "Cosmetic Dentistry", "Testimonials" and an
email contact address under "Contact Us". The importance of the customer/patient is emphasized throughout the web site and the invitation is also extended to welcome new patients. However, in order
to retain her current patients and attract new patients, various customer relations procedures could be introduced which would provide a unique edge over the competition. These practices could include increased
advertising through other areas of the media, public speeches to local social groups, customer satisfaction surveys, setting up a referral network, larger access through the web page, guaranteed appointment times
and extended hours among other suggestions. Dr. Finchs internal patients are those who have already had dental work done with Dr. Finch and it is in the dentists best interest
to maintain this customer base and assess their needs in order to provide them continued satisfaction in the future. For patients who have only visited Dr. Finch once and never
returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the procedure; inconvenient office hours; inadequate financial benefits; or other reasons? External
customers to the business are considered those who have not yet been treated by Dr. Finch and need to be marketed in order to come for an initial assessment by
the dentist through incentives in advertising or recommendations from other patients satisfied with the service. Researchers in examining customer based services or professions have found that many professionals within the
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