Sample Essay on:
Corporate Strategy; The Potential Impact of Conflict Caused by Stakeholder Expectations

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Essay / Research Paper Abstract

This 9 page paper considers the subject of corporate strategy and examines the potential conflict of expectations by stakeholders and how this will impact upon organisational strategy. Examples are used to illustrate the points raised. The bibliography cites 11 sources.

Page Count:

9 pages (~225 words per page)

File: TS14_TEstratstake.rtf

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Unformatted sample text from the term paper:

seen as in conflict with other stakeholders. The range of stakeholders in a business may be broad form employees to local residents. The way in which the divergent stakeholders are perceived by the company can impact on the strategy of the company. Strategy is formatted to meet predetermined goals. The needs of the stakeholders will reflect in these gaols. The shareholder wealth maximisation model will put the needs of the shareholders first, the corporate wealth maximisation will take a more balanced view for all the stakeholders, not putting one above the others. The paper shows how these different perceptions may impact on corporate strategy. 1. Introduction The way in which a business competes will depend on many factors, such as the needs and view of the needs of the shareholders and the attitude taken towards other stakeholders for both commercial and idealistic or non commercial reasons. These considerations are traditionally seen as being at odds with each other. The way a business competes is determined by the adopted strategy, which is impacted by the approach taken towards these potentially competing. To consider this we first need to define what we mean by strategy and then look at how this may be impacted. A dictionary definition of strategy reads "1. The art of war. 2a, The management of an army or armies in a campaign..... 3, A plan of action or policy in business or politics" (Oxford Concise English Dictionary 1991:1205). It can be argued strategic thinking for businesses only emerged in the western world in the 1920s with Alfred Sloan in such companies as General Motors. However, the first civilian use of the word strategy was by Socrates, in a political context, but there is much in common between the military use and the civilian use ...

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