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Essay / Research Paper Abstract
Since the 1950s, the American public has focused on the mass media as a means of understanding culture, developing social identity and shaping political perspectives. This 3 page abstract provides an overview of the topic and relates it to the findings in the current literature. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: MH11_MHConAn5.rtf
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Unformatted sample text from the term paper:
beneficial to apply Krippendorffs (1969, 1980) content analysis. This analytical view of the characteristics and messages presented in the "current literature" provides a basis for assessing the application of
this information for the research problem as a whole. Content Analysis Evans and
Priest (1995) described content analysis as: "a set of techniques for systematically identifying message characteristics for the purpose of making inferences (often formal statistical inferences) about the counters of
our symbolic environment" (p. 327). This perspective suggests that content analysis allows for the integration of a variety of diverse approaches that are determined by the use of certain
terms of reference and that take into consideration factors that vary from the theoretical framework to reliance on statistical data (Evans and Priest, 1995). While content analysis has been
utilized to assess a variety of different types of news and determine the veracity and reliability of the information presented, the application of content analysis in research has specific complications.
Krippendorf (1969) provides a distinct view of content analysis and its utility by describing it as the "use of replicable and valid method
for making specific inferences from text to other states or properties of its source" (103). Essential to Krippendorffs (1980) views of content analysis is both the use of a
systematic and replicable method and the focus on reducing the use of words by categorizing and coding the information presented. As a result, inferences can be made through the
content analysis that can later be substantiated or corroborated using a variety of other data collection methods (Krippendorff, 1980). Inherent in this process, then, is the belief that content
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