Sample Essay on:
Comparison of "Marketing Myopia" and "Marketing is War"

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Essay / Research Paper Abstract

An 8 page paper comparing these two marketing classics. "Marketing Myopia" was first published in 1960; Marketing Warfare is newer by a generation. Both have a place in today's business environment, but each takes a very different approach to the marketing of goods and services. Of the two, Levitt's "Marketing Myopia" remains the most useful in today's business climate. His view that the customer is the heart of any business has never been more true than it is today. Bibliography lists 2 sources.

Page Count:

8 pages (~225 words per page)

File: CC6_KSmktgArti.wps

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