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Essay / Research Paper Abstract
This 7 page paper looks at the way that Coca-Cola has adapted their business model to fit the local needs of the Chinese market and then considers how similar localization may be seen with the way McDonalds compete in the Kingdom of Jordan. The bibliography cites 7 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEMjordan.rtf
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Unformatted sample text from the term paper:
Coca Cola is a global brand, but one where there may be global values, but there is a localization of the brands making them relevant to the local markets, with
different product mixes and variations in differing markets, for example, there are many different types of products available in different countries, a brand by the name Beverly is available only
in Italy, Buzz an energy drink that is only available in Japan sold under the name Burn in Europe (Coca Cola, 2010). The firm has shown it is able
to respond to local tastes, adapting to the local markets. When looking at the move in China and their offer to buy a fruit juicier firm this can be seen
as in line with a well established strategy. Coca-Cola has been well established in China. The way that the firm operates is by setting up bottling facilities in different
locations as separate companies, which often receive major investment, loans or guarantees from the parent company. In China the 41st of these opened October 2010 as part of a plan
to accelerate growth in the country within an investment of $2 billion over a period of three years (Coca Cola, 2010). The environment is impacting on the way business takes
place. China is seeing repaid economic development takes place, the GDP for the country in 2009 was $8.748 trillion1, making it the third-largest global economy, but it is also worth
noting that it is predicted of becoming the largest global economy within the next two decades (CIA, 2010). This alone makes the market one it is attractive. The economic growth
is also attractive, in 2009 many countries saw significant declines in GDP as a result of the global recession and credit crunch. What this has had an impact on China,
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