Here is the synopsis of our sample research paper on Cigarette Advertising. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper traces the history of advertising in this area from the 1930s to the present. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: RG13_SA939joe.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
advertise around 1930 with the proclamation that more than twenty thousand doctors claim that the cigarette is less irritating than other brands (Elliott, 2008). During the early period of cigarette
advertising, various well known people would endorse the product. For instance, Mickey Mantle would pitch brands like Viceroy and Camel, and the actress Claudette Colbert would provide endorsements as well
(Elliott, 2008). At one point, even the fictitious Santa Claus would endorse cigarette products (Elliott, 2008). For a time, Marlboro would target women. However, in 1956, Marlboro would be repositioned
as a mans cigarette (Kilbourne, 2000). Virginia Slims would soon be introduced in 1968 (Kilbourne, 2000). Virginia Slims, Eve and other brands are clearly targeted toward women. Some claim that
cigarette advertising is also geared to young children because of their colorful presentations. Camel is the brand most criticized. The Camel cigarette ads ran from 1988 to 1997 (Kilbourne,
2000). This is a well known ad campaign because a cartoon had been featured. Soon, Joe Camel would become controversial because it was thought that he would entice children to
smoke. During the early 1990s, Eve cigarettes contained the following slogan :"Its a few minutes of your own" (Kilbourne, 2000, p.194). Clearly focusing on the positive aspects of cigarettes,
tobacco companies would encourage smoking and they would often target certain groups. Of course, target marketing is a common marketing ploy for any sector. Cigarette advertising is just one type.
Throughout the years, cigarette companies have used various forms of mass communication from print advertising to radio to television prior to laws prohibiting certain types of advertisements. The ads are
seemingly very persuasive. Kilbourne (2000) explains that while the tobacco industry has always claimed to just want to get smokers to switch brands, only approximately ten percent of smokers
...